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Area Marketing and Communications Manager

  • Public sector
  • 15/07/2024
  • £45,260.00 - £49,062.00 /yearly
  • Fixed Term Contract
Job expired!

Job Overview

Job Type

Fixed Term Contract

Salary

£45,260 - £49,062 yearly

Date Posted:

15/07/2024

Expiration date:

04/08/2024

Additional Detail

Job ID

11704

Job Description

Either the York Office (Foss House) or the Newcastle Office (Tyneside House) alongside blended homeworking.

Job summary

Never has there been a more important time for trees and forests to help tackle the climate emergency and provide a much-needed sanctuary for people and wildlife.

The Department for the Environment, Food & Rural Affairs (Defra) and the Forestry Commission have a joint Nature for Climate Fund tree programme for England to support the forestry sector, farmers, landowners and communities in the delivery of these ambitions.

This role will focus on developing and delivering regional promotion and engagement plans, and building strong partnerships with local stakeholders to drive the woodland creation agenda across Yorkshire and the North East. You will be based in the Yorkshire and North East Area team, and work closely with the national promotion and engagement team and existing regional teams.

If you are passionate about the role of forestry in creating a better future for England, and want to play a key part that, we want to hear from you!

By joining this programme and Area Team you will become part of a team of passionate, committed colleagues, and you will have the opportunity to build on a wealth of expertise to take this ambitious work forward. You will be able to make your mark by helping the Forestry Commission to revolutionise how we promote woodland creation and reach new audiences.

Our staff engagement levels are consistently well above the Civil Service average and staff turnover is well below. We value our people, we look after them, and we will look after you. We hope you will join us for the challenge.

The post offers blended working within the Yorkshire and North East Area, with a combination of virtual and office-based flexible working. The parent office for this role can be either Tyneside House, Newcastle or Foss House, York.

Successful candidates are expected to travel to their designated parent office or work area in their own time and cost.

Job description

The Area Marketing and Communications Manager is responsible for the planning and delivery of all woodland creation promotional activities and stakeholder engagement in their Area, to create a pipeline of woodland creation proposals supporting tree planting ambitions. You will also be expected to lead the Promotion and Engagement team and contribute to the wider management of the Area team.

Key Work Areas

  • Develop, own and deliver regional promotion and engagement implementation plans, together with the wider Area team, reflecting national strategic priorities and campaigns, and Area specificities.
  • Build strong relationships with a broad spectrum of local stakeholders, establishing or reinvigorating partnerships and agreements to encourage and facilitate woodland creation. This could include joint delivery of promotional messages, shared event and content strategies, or operational memoranda of understanding.
  • Develop and drive engagement models with individuals, stakeholders, businesses and communities, working in tandem with the wider Area team
  • Develop and manage regional events and networking programme
  • Line manage, direct and support the work of three Land Use Advisors and an Engagement Officer
  • Own regional CRM system management, ensuring all team members are appropriately trained and maintaining accurate data records
  • Leverage data-driven insight to inform engagement tactics and target promotional efforts
  • Coordinate distribution of sales toolkit and resources at a regional level, to colleagues, customers and stakeholders. Develop localised resources as required to support promotional activity
  • Understand local opportunities and barriers to woodland creation and feedback into work of Area and national teams
  • Drive engagement activity internally across the Area team, ensuring it is embedded across all roles
  • Share knowledge across Area teams and other Area Marketing and Communications Managers, and provide upskilling support and training where appropriate
  • Play a positive and active role in the Area senior leadership team

The role will require travel within the Area and will require the applicant to have a full current driving licence that enables them to drive in the UK. However, the Forestry Commission is willing to consider any proposals put forward by applicants that would allow them to do the job by any other means.

The role will report to the Yorkshire and North East Area Director.

Person specification

ESSENTIAL

  • Highly organised and a proactive communicator
  • Experience of developing and delivering strong engagement plans tailored to different audiences needs, and promoting key messages via different channels
  • Experience of successfully building and maintaining effective relationships and networks
  • Experience of managing and motivating a team
  • Project management experience
  • Able to prioritise effectively
  • High level of attention to detail
  • Competent with IT systems
  • Qualified to degree level in relevant subject, or equivalent experience

Please clearly demonstrate how the above applies to you throughout your application. Failure to do so will mean that your application is automatically sifted out.

DESIRABLE

  • Forestry and/or land management knowledge and experience highly advantageous but not essential.
  • Existing landowner/stakeholder networks desirable but not essential.
  • Experience in GIS software desirable, to support customer targeting based on spatial information.

Behaviours

We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Working Together
  • Leadership
  • Seeing the Big Picture
Alongside your salary of £45,260, Forestry Commission contributes £13,112 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
  • A Civil Service pension.
  • A range of family friendly benefits.
  • An environment with flexible working options.
  • Learning and development tailored to your role.
  • A culture which promotes a diverse and inclusive work environment.
  • A range of wellbeing benefits including discounted Civil Service Healthcare, access to an Employee
  • Assistance Programme 24/7, Bike to Work Scheme, plus many more.
  • 25 days annual leave, with 1 additional day for each years service up to 5 years (pro rata), plus 10.5 bank holidays/privilege days (pro rata).
  • Ability to buy or sell 5 days annual leave.
  • 3 days volunteering per year (pro rata). 

We aim to provide a great place to work, whichever location you work from. Blended working forms part of our flexible and inclusive approach to future ways of working. It is an informal arrangement which gives you the option to work some of the week from home, and some of the week from our Forestry Commission workplaces, subject to role requirements, office availability, business needs, and regular review. Informal blended working arrangements will be available as agreed with the line manager. Further information will be available for candidates invited to interview.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

This is a Fixed Term Appointment until 31 March 2025, with the possibility of extension or permanency but no guarantee.

As part of the application process, you will complete the following:

1. A tailored CV setting out your career history, with key responsibilities. Please ensure you have provided reasons for any gaps within the last two years. The CV will be split into 3 parts and requests: Job History, Previous Skills/Experience, and Full Qualification Details.

2. A personal statement in no more than 750 words showing how you meet the essential criteria outlined in the Person Specification.

Further details around what this will entail are listed on the application form.

Should a large number of applications be received, an initial sift may be conducted using the Personal Statement. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview. 

At interview, you will be assessed against Behaviours and Strengths and will be asked to prepare a short presentation. Instructions will be given to the successful applicants at sift stage.

Indicative timeline:

- Shortlisting to take place w/c 5th August 2024
- Interviews are likely to be carried out 23rd August 2024

Please be aware dates may be subject to change for both sifting and interviews.

We will be conducting online interviews with the use of Microsoft Teams or equivalent online communication methods. Candidates would therefore require access to a computer and internet at interview stage.

Further Information

A reserve list may be held for a period of 12 months from which further appointments can be made 

Any move to Forestry Commission from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

If successful and transferring from another Government Department a criminal record check may be carried out. 

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstance some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.

New entrants to the civil service will be expected to start on the minimum of the pay band.

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant.

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

Where a role has been identified as one which falls under the scope of the Public Sector English Language Requirements, within Part 7 of the Immigration Act 2016, it is essential that applicants should have the ability to converse at ease with members of the public and provide advice in accurate spoken English. Applicants will be assessed in the selection process in accordance with the requirements.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.

Complete the Assistance required section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.



Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Recruitment team

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: [email protected]. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

 
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