Writing accessible job descriptions
We know how crucial it is to attract the right talent. To help you make your recruitment process more inclusive and attract a wider pool of talent, here are some tips on how to write an accessible job description.
1. Use short sentences and paragraphs.
Check that all your sentences are 20 words or less. This will make your job description accessible, not only for people with disabilities, but for everyone.
Keep your paragraphs short, aiming for 3 to 4 sentences in each. This will attract more readers, and they won’t feel overwhelmed by the amount of text on the screen.
2. Use simple language
Use simple language, phrases and words wherever possible. Avoid jargon and overly formal language. Ask yourself - would the applicant understand what’s required of them on the first reading?
3. Make sure the writing flows
As well as using clear and concise language, make sure that your sentences connect in a logical way that flows. This will allow potential applicants to digest the information provided easily.
Use bullet points to make key qualities stand out and summarise the main type of tasks you’re advertising in a clear and accessible way.
4. Be clear and specific
Check that you have:
Clearly differentiated essential from desirable criteria.
Communicated the company culture and atmosphere.
Describe typical day-to-day tasks.
5. Add tags
You can add tags that contain keywords and relate to the job you’re recruiting for. For example, you could use the tags ‘Marketing’ or ‘Writing’ to employ a copywriter.